Commercial Department

Marketing & PR Manager

Location:

Los Angeles, California

Overview

Our organization is looking for a Marketing & PR Manager who will be responsible for establishing and implementing marketing and public relations initiatives. Your agency expertise will be invaluable as you collaborate with a talented team of specialists. The ideal applicant will have a track record of successfully executing marketing and PR efforts, as well as exceptional communication, leadership, and strategic planning skills.

Key Reponsibilities

Create and implement marketing and public relations initiatives that align with BayaniPay's objectives and target markets.
Collaborate with internal teams to discover the unique selling features of BayaniPay products and services, then develop marketing campaigns accordingly.
Develop and cultivate relationships with media professionals, content creators, bloggers, and influencers.
Obtain press coverage for BayaniPay's business events, milestones, and activities, as well as arrange interviews and handle media requests.
Oversee the generation of engaging marketing content such as press releases, product reviews, promotional materials, video reels, and social media posts.
Ensure all content is consistent with BayaniPay's brand identity.
Manage digital marketing campaigns, such as social media, email marketing, and online advertising.
Track campaign performance, evaluate data, and tweak plans for optimum impact.
Plan and execute promotional activities.
Coordinate logistics, invite industry stakeholders, and handle post-event follow-up.
Collaborate with external marketing and public relations companies as needed to broaden BayaniPay's reach and carry out customized initiatives.
Maintain good relationships while also ensuring congruence with the company's aims.
Use data analytics tools to assess campaign performance, monitor key performance indicators (KPIs), and optimize customer conversion rates.
Provide management with reports and suggestions for changes based on data insights.

Qualifications

A bachelor's degree in public relations, communications, journalism, or another similar discipline.
Proven experience as a Public Relations Manager, Marketing Communications Manager, or in a similar position.
A minimum of five years of agency-based marketing, brand management and/or public relations expertise.
Demonstrates strong writing and vocal communication abilities, including the ability to create engaging messages.
Excellent media relations and networking skills.
Demonstrated experience with crisis management.
Proficient with PR software, media monitoring tools, and social media platforms.
Capable of thinking creatively and developing unique public relations strategies.
Excellent leadership and team management skills.
Professional capacity to meet tight deadlines and work under pressure.
Adaptability in a rapidly changing environment.
Excellent organizational and project management skills.
Can make data-driven decisions and manage agile marketing initiatives.

Apply now